Foundations of Generative AI
A digital textbook designed to build durable AI fluency in non-technical college students.
View the textbook ↗CV / About Dr. Yoo
A translator between technology and the people it impacts.
Dr. Amber N. Yoo brings together applied AI research, curriculum design, business operations, and hands-on AI practice to help people make better decisions about emerging technology.
Useful AI adoption begins with better questions.
Dr. Yoo is a San Diego–based business professor, organizational behavior scholar, applied AI educator, and founder of Wolff Technologies. She teaches technical concepts to non-technical audiences without flattening the nuance that makes those ideas matter.
Her perspective is shaped by both sides of implementation. In the classroom, she sees what learners need in order to build durable understanding. As the co-founder of a small business, she knows that new technology has to work inside real constraints: limited time, uneven confidence, sensitive information, and a need to show actual value.
“AI should expand human capability without quietly replacing human responsibility.”
Selected evidence
Expertise built through scholarship, teaching, and ownership.
Dr. Yoo’s work sits at the intersection of organizational research, applied AI education, and the realities of running a small business.
Employee voice & organizational behavior
Published research and doctoral work on how people speak up, lead, and make change inside organizations.
View the paper ↗Academy of Management
2025 Best Reviewer recognition from the Organizational Behavior division, alongside teaching and research presentations.
IEEE P7023 working group
Participating in the development of a framework for organizational human-AI readiness and identity resilience.
View the IEEE project ↗More than fifteen years in practice
Hands-on leadership across operations, finance, people, marketing, and growth in a high-trust service business.
02 / Selected CV
A career across scholarship, education, and enterprise.
Dr. Yoo’s throughline is practical leadership: turning complex systems into ideas people can understand and use.
Current work
Founder
Wolff Technologies, LLC
Applied AI education, curriculum strategy, faculty development, speaking, and small-business enablement.
Faculty & AI leadership
California State University San Marcos
Business faculty and Chair, Applied AI Hub | Vision Lead; connects curriculum, faculty research, student opportunity, and regional industry engagement.
Co-founder
SKY Facial Plastic Surgery
More than fifteen years of small-business ownership inside a growing, high-trust service business.
Education
Doctor of Business Administration
University of Florida
Multi-disciplinary research training and organizational scholar
Master of Business Administration
University of Florida
Multi-disciplinary advanced business training
Bachelor’s degree
University of Florida
Business foundation and early leadership development
Areas of practice
- AI literacy & responsible adoption
- Curriculum and course design
- Faculty development
- AI-resilient assessment
- Prompting and evaluation
- Organizational readiness
- Small-business workflow design
- Speaking and facilitation
03 / Selected work
Work that moves AI from policy to practice.
Dr. Yoo works where AI becomes consequential: in the classroom, across faculty teams, and inside organizations deciding how to use it responsibly. Her work brings practical design, human judgment, and real implementation together.
SEP 2026 · Border Region Talent Pipeline K-16 Collaborative
K-16 Regional AI Convening
Dr. Yoo has been invited to facilitate two education-sector breakout sessions at Work Ready in the Age of Artificial Intelligence. She will help educators, employers, and workforce partners translate industry AI adoption into practical decisions about curriculum, career pathways, and student experiences.
View the official convening pageAUG 2026 · IEEE P7023 Working Group
Organizational Human-AI Readiness / IRIS
Dr. Yoo is participating in the IEEE P7023 working group, which is developing a framework and diagnostic tool for assessing organizational readiness to adopt generative-AI systems that interact with, simulate, or influence human identity.
View the IEEE project catalogMAR 2026 · University of Florida AI² Summit
Centralized vs. Decentralized
Co-presenter and panelist with Olysha Magruder, Assistant Dean for Teaching and Learning Design at Johns Hopkins University. Dr. Yoo shared her experience launching an AI center and using centralized coordination for faculty innovation, student engagement, and industry partnerships.
FEB 2026 · CSUSM Innovation Hub
Resilient Entrepreneurship Program
As an expert speaker for CSUSM’s Spring 2026 Resilient Entrepreneurship Program, Dr. Yoo introduced community entrepreneurs to foundational AI concepts and generative-AI applications that can support their work.
JAN 2026 · Poway Unified School District
AI Night for Families
Dr. Yoo represented higher education on a community panel about preparing high-school students for an AI-enabled future. She addressed subject-matter knowledge, critical thinking, and the ability to vet and verify information, as well as AI-supported learning and assessment that retain productive struggle.
NOV 2025 · DBA Chronicles
Bridging Worlds: From Business Leadership to Ethical AI in Academia
Dr. Yoo discusses curriculum design for nontechnical students, evidence of learning, and cross-campus collaboration among instructional design, IT, and industry partners. The episode also addresses ethical AI use and students’ ability to evaluate model outputs.
Listen to the episodeOCT 2025 · University of Florida Center for Teaching Excellence
Using GenAI to Build Chatbots
Dr. Yoo led a two-hour workshop on designing course chatbots, using a syllabus chatbot as the working example. Participants applied the approach to teaching needs in their own courses. UF later invited her to offer the workshop again.
SEP 2025 · University of Florida Center for Teaching Excellence
Faculty Learning Community guest session
For UF’s Leveraging AI to Co-Author Course Materials Faculty Learning Community, Dr. Yoo led a session on AI use cases in academia. Participants explored how prompt engineering and knowledge of AI tools can support course-material creation while keeping instructional judgment in mind.
SEP 2025 · AI, WHAT THE TECH?!
Stop Talking, Start Doing
Dr. Yoo urges universities to move beyond academic-integrity discussions and teach AI literacy and ethics to undergraduates. She discusses course design, assessment, workforce readiness, and faculty decisions that prepare students for AI-enabled work.
Listen to the episodeFEB 2025 · University of Florida AI² Summit
AI for Everyone: From Learning to Leading
Dr. Yoo presented on ways to use AI to deepen student understanding and learning. She discussed personalized learning at scale, AI-supported tutoring, and AI integration techniques that develop students’ critical thinking.
MAR 2021 · University of Florida Warrington College of Business — We Are Warrington podcast
Business education in the operational realities of a growing medical practice
Dr. Yoo joined host Andy Lord for a featured conversation on applying business education to the operational realities of a growing, family-run medical practice. The episode traces her path from animal-welfare leadership to co-founding and operating SKY Facial Plastic Surgery, including leading the practice through pandemic disruption. It also reflects on the value of applied business education, analytical decision-making, team leadership, and mission-driven nonprofit service.
Read or listen to the Warrington featureSpeaking, consulting & faculty development
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